CRM Students

CRM Students is a leading student accommodation provider, managing a portfolio of over 60 sites across 30 cities throughout the UK and Europe. With individual site teams regularly requesting tailored marketing support, the scale and pace of creative output required was significant.

We worked as a centralised creative partner, delivering as many as 1,000 individual jobs per year, ranging from quick-turnaround social media assets to full-scale marketing campaigns. Our output included campaign concepts, rate cards, brochures, posters, floor plans, video content, and digital assets across web and social platforms.

A core challenge was balancing volume with consistency. With dozens of properties operating under different names and local identities, we developed flexible, generic design systems that could be efficiently adapted across multiple brands while maintaining a premium, cohesive look and feel. This approach ensured speed of rollout without compromising quality or brand integrity.

The role required constant agility,  managing overlapping deadlines, seasonal campaign peaks, and multi-format production across print, web, and video. We frequently merged campaign data across formats and platforms, creating adaptable creative toolkits that could be deployed site-by-site while remaining aligned to overarching brand objectives.

The result was a scalable, efficient creative framework capable of supporting high-volume marketing material output across a diverse UK and European property portfolio.